Temptation Alley

The Treasure Trove of Trimmings is situated at the North End of London's famous Portobello Road and carries a variety of some 15000 Products.

Established in 1963 this family owned firm specialises in supplying the Film & Television Industry, Interior and Fashion designers and the antique trade.

Period Productions are a particular speciality, Braveheart - Cleopatra - Elizabeth - Phantom etc.etc.etc.

Many of the products are unique to Temptation Alley and prices are Wholesale direct to the public.

The Portobello Road shop was managed by Fashion Photographer Sam Sawdon and his ex Model Wife Marilyn untill their recent retirement The shop is now under the direction of Vigi Sawdon (renown for her talents as a decorative painter) who also has an antique dealership in Lillie road Fulham. They offer personal advice and assistance in selecting or sourcing product to satisfy most requirements.

A visit to this cacophony of colour and design is an experience and personal callers are welcome Monday to Saturday 9.30 am to 6.00 pm.  All are welcome, Come and have a Look!

Alternatively take advantage of our Email or Mail Order Service For: Trimmings (Fashion, Furnishing, Bridal, Period, Beaded Sequinned, etc) - Tassels - Tie Backs - Fringes - Cords - Braids - Beads - Sequins - Diamante - Jewels - Studs - Patches - Motifs - Badges - Buckles - Buttons - Toggles - Clasps - Frogs - Flowers - Rosebuds - Ribbons (Satin, Voile, Velvet, Millinery, Tartan Striped etc) – Bias Binding - Boning - Lace - Brassware  - D Rings - Pins - Needles - Sewing Thread – Embroidery (Canvas, Thread, Hoops, Frames) - Webbing’s - Curtain Tape (Rings, Hooks, Poles, Filial's, Hold Backs etc) - Zippers & Sliders - Sewing machine Needles (Oil, Feet, Bulbs etc) - Fillings - Foam - Cushion Pads - Bolsters - Barrier Cloth (Fire Retardent) - Cotton Drills - Velvet - Felt - Calico – Hand Loom – Furnishing Fabrics - Hessian -  Linings - Interlinings – Silks – PolySilks –Muslin ( All Colours) - Buckram – Elastics (all Widths) - Velcro Hook & Loop (all Widths and colours) - Piping Cord - Tailors chalk, Tapes, Pattern Paper, Thimbles - Scissors (Snips, Shears) - Feathers (Marabou Trimming, Feather Boas, Ostrich Plumes, Loose Feathers etc) - Bag Handles - Decorative Chain – Staircase Rope - Etc - Etc - Etc.

Product can be shipped Worldwide

Order By Post or Telephone From

Temptation Alley.

359 Portobello Road,

London.   W10 5SA

Tel 0208 964 2004